Affiliate Marketing

How to Manage Your Affiliate Marketing Program in 10 Steps

Find the Answers to the 10 Most Frequently Asked Questions About Affiliate Marketing Management

Does affiliate marketing make sense for my company?

Regardless of your product or service, affiliate marketing is a very successful way to attract new clients. Affiliate marketing may help you break out of a marketing rut by exposing your brand to new clients.

An affiliate marketing strategy allows you to take control of your business. You pay only when your affiliates make a sale; you choose the commission rate. In other words, you have nothing to lose since you only pay when someone buys anything.

How much does it cost to get things going?

There are two options when it comes to running an affiliate marketing program: you can run it yourself, or you can outsource it to an affiliate network. Both options come at a fair price, starting at roughly $300. Not to mention, as a company owner, you should keep in mind that many of your expenses are likely to be deductible. An in-house affiliate marketing scheme will cost money, as follows:

Management tools for affiliates

To assist with affiliate marketing, you should have a website where affiliates may ask questions and a way for them to get in touch with you if there are problems:

  • Marketing items such as banners and promotional text for affiliates
  • Consent to the use of affiliate marketing
  • Cookies, clicks, payments, etc. may all be tracked using tracking software.
  • An affiliate network will normally charge a set fee or a percentage of your monthly payouts if you choose them to manage your program.
Do I have enough hours in the day/week for it?

Managing your affiliate marketing program should take you around an hour and a half each day, according to the majority of industry professionals. Additionally, they advise you to set aside two to three hours of study time every day for the first few months of your program.

Most affiliate program administrators spend 45 minutes a day monitoring their affiliate programs. Professional affiliate managers usually work on your affiliate program for 40–80 hours a month, on average.

Is an affiliate network something I should consider?

For the next two or three months, do you have an additional three hours a day to spare? After the original three-month program is over, do you have an hour a day to spend on program management? In the long run, an affiliate marketing network may save you time and money by allowing you to concentrate on other revenue-generating activities.

The more affiliates you have working for you, the more money you’ll make and the more people you’ll reach via your affiliate program. That said, there are several efficient in-house alternatives, some of which you may already be aware of, such as 1shoppingcart.com and affiliatepro.com. These tools allow you to maintain complete control over your affiliate program and are quite successful at running it.

What is the best method for paying my affiliates? What kind of commission is more effective in the long run?

Choosing the correct commission rate is critical since it will help you attract high-quality affiliates. Setting your default commission rate at a level that you can comfortably pay is a good general rule of thumb, but you should leave some wiggle space for time-limited commission increase offers promotions, and other private offers as well.

Instead of paying 50% of your gross profit margin, pay 25% and set up a tier system in which they receive 30% of their gross profit margin once they meet a sales goal; or pay 50% during the holidays or other times when sales are typically low.

How can I get others to sign up as affiliates?

Your consumers might be your strongest advocates. They’ve already shown an appreciation for what you’ve provided. Start with a simple link on your website. The following are some approaches to identifying high-quality affiliates:

Forums on the internet. This is a great way to meet new people and connect with those who share your interests. They’re also an excellent source for affiliates who are interested, motivated, and qualified to market your goods and services.

You may announce your affiliate program on a forum. Keep in mind that many communities have a zero-tolerance policy for “selling” on their forums, and may ban you if you do so. In addition, a link to your affiliate website may be included in your signature.

Inquire about becoming an affiliate with the sites that connect to your rivals. In the same way, you can use your preferred search engine to locate potential affiliates and contact them to inquire about joining your program.

As a last option, you may join an affiliate marketing network or be listed in an affiliate directory. Affiliate marketers that are looking for new goods and services to advertise may benefit from this. Remember that many novice marketers are also looking for items and services to advertise via affiliate directories, so they may lose interest and motivation before making any sales. The fact that they don’t get paid until a sale is made means that this isn’t much of a deterrent.

When it comes to interacting with my affiliates, how should I go about it?

Using an autoresponder for simple emails like the welcome email, introducing deals and discounts, delivering links and banner advertisements, or responding to frequently asked questions is a great way to keep your customers engaged. You should also provide your affiliates with an email address, fax number, and phone number in case they have any queries that aren’t addressed on your FAQ page, or just want to talk with you.

How do I keep my affiliates excited?

There’s no mistake about it: money drives people. Affiliates, on the other hand, are likewise driven by the sense of importance you place on them. So, when they ask for your time, you’ll gladly offer it to them. Promotions, incentives, prizes, competitions, and increases in commissions are all methods for encouraging affiliates to work harder. A regular e-zine, for example, will remind your affiliates that you’re there and involved in their success by sending them a message every week or every month, respectively.

Does an affiliate manager need to be hired by me?

Ultimately, the answer to this issue is entirely dependent on your specific requirements. What is the size of your business? Is there enough time in your schedule to run your program? Do you possess the knowledge and abilities necessary to oversee your program? One of the responsibilities of an affiliate manager is to ensure that:

  • Obtains new members for the organization.
  • Reaches out to other affiliates
  • Promotions are developed, tracked, and reported on by this person.
  • It creates software to improve the affiliate program.
  • Encourages associates
  • It tracks and compensates affiliates for sales.
  • It keeps tabs on your competitors.

It’s great that you have the time and resources to take care of all of these duties. If you don’t have an affiliate manager, you may want to look into hiring one.

How do I employ an affiliate manager?

It’s quite simple to hire an affiliate manager from a third-party service provider. If you do a fast web search, you’ll come across several options. You may ask your coworkers, search internet forums, or publish an ad to find a new employee.

An experienced virtual assistant may be a good option for managing your affiliate marketing program, depending on the intricacy of the task at hand. Your affiliate manager will require the following skills:

  • The ability to manage a team
  • The ability to communicate effectively
  • Knowledge of online business, internet marketing, and the basics of e-commerce
  • If you have any knowledge of HTML and graphics, you’ll have an advantage.
  • As your representative, you’ll want to make sure they’re approachable and friendly.

 

%d bloggers like this: